People's Incubation New Enterprise

About PINE

PINE is a business incubator program that helps young entrepreneurs to build and grow startup businesses, this program will work by accepting invitations from startups. Upon selection, the terms and conditions will be defined for the startups. After six months of the initial phase where the team start building their product with the necessary support from the incubator like office space, office supplies and mentors and trainer guidance, the investment committee will review the status and decides on further funding.
The program is developed under the guidelines of the ‘Youth Entrepreneurship Policies’ by the Commonwealth. We are backed by some of the most successful companies that once started out as startups themselves, including Shajar Capital and Osmani and Co.

Our mission

Our Mission is to stimulate the establishment and growth of new and emerging startup companies and to increase the number of successful companies originating and developing in the area. We help emerging companies gain access to mentors, training, shared space, professional assistance, capital and other services that will move them on the fast track to success. By fulfilling our mission, we contribute to job creation and enhanced economic health in the region.

What we offer

  • – Strong links to international organizations
  • – State of the art office space
  • – One on one mentoring sessions
  • – Opportunities to connect with investors
  • – Financial Inclusions
  • – Economic Sustainability
  • – Access to International Markets
  • – Opportunity to raise equity funding

Our Stakeholder

Osmani & Company Private Limited (OCL), established in 1961 at Karachi, has grown from a small group of Architects and Engineers to a large organization with projects spread throughout Pakistan and abroad.

Osmani & Co. Ltd. has successfully provided innovative, safe and economical designs and services to more than 4000 satisfied clients. OCL operations are spread thought out Pakistan and the Middle East. Their clients include private entrepreneurs, industrial giants, small to large corporations, government departments & ministries, armed forces, multi-nationals and international agencies including The World Bank (IDA), UNDP, UNCHS (Habitat), Comstech, Motamar Al-alam Al-Islami & Asian Development Bank.

Shajar Capital Pakistan (Private) Limited is a corporate TREC Holder of Karachi Stock Exchange Limited.  The Company was formed through the acquisition of Crosby Securities in 2010, which was renamed as Burj Capital initially and is now known as Shajar Capital. With qualified and revolutionary management, Shajar has achieved recognition in the domestic market for its incomparable financial services to institutional and corporate investors including Corporations, Pension funds, Banks, DFI’s, Govt. Entities, Broker-dealers and high net-worth retail clients.

We have strong affiliations with the Commonwealth. The founder of Pine Ms. Erum Masood is the advisor Asia for Commonwealth Businesswomen’s Network. In a recent Commonwealth workshop in Singapore, for developing youth entrepreneurship policies where she said, ” I feel optimistic that such engagements are an opportunity to bring young entrepreneurs and other key stakeholders together to tackle the challenges of start-ups and social enterprises and take forward a more cohesive and systematic approach to entrepreneurship.” the training provided by PINE is based on the youth entrepreneurship policy guidelines provided by Commonwealth.

Sushil Ram also attended the conference Sushil Ram, a program manager in the Commonwealth’s Social Policy Section, spoke at the workshop. “It is a priority for the Commonwealth to find new ways of creating jobs and developing skills for the youth. Supporting youth entrepreneurship will not only help establish new businesses but will create new jobs for young people, so they can contribute positively to the development of their community, country and region.”

The Team

Arif Osmani


Erum Masood


Rehan Ateeq


Rabia Aamir

Director North | BOA

Shaz Shahid

Project Lead

Our Startups